MSF Campaign

An infographic-led social media campaign promoting vaccine equity awareness.

MSF logo

Campaign Objective

This project involved developing a social media awareness campaign for Médecins Sans Frontières (MSF), focused on vaccine equity and the TRIPS waiver debate. The objective was to communicate complex information through a series of engaging and accessible Instagram graphics.

Project Overview

Completed as an individual university assignment, the campaign targeted Australian audiences using an infographic-led visual approach. The designs were created to raise awareness, encourage engagement and maintain consistency across a series of social media posts.

Deliverables

The final outcome was a set of four Instagram infographic tiles designed for social media distribution. Adobe Illustrator, Photoshop and InDesign were used to create a cohesive visual campaign aligned with MSF branding guidelines.

image of social media post 1
image of social media post 2
image of social media post 3
image of social media post 4
image of assignment pdf cover
image of assignment page 2
image of assignment page 3
image of assignment page 4
image of assignment page 5
image of assignment page 6
image of assignment page 7